The Email Automation Edit
Triggers, conditions, workflows, segments... it’s a lot of terminology for something that’s supposed to make your life easier. I break the technical stuff down into visual, step-by-step tutorials that show you exactly how to put this stuff on autopilot and get back to the parts of your business you actually enjoy.
Peek inside the tutorialsClick a page to enlarge it. Swipe on mobile.
You’re leaving sales opportunities on the table
Someone finds your free phonics worksheet, downloads it, and loves what you’ve created.
And then... nothing.
They’re back to lesson planning. You’re busy making your next resource. And the conversation ends before they’ve had a chance to discover everything else you offer.
But it doesn’t have to end there.
Sound familiar? Constantly promoting your products can feel like a second full-time job. What if you could set up emails that keep your shop on customers’ radar—even while you’re making a Starbucks run?
You’ve got an entire collection of resources that you know are exactly what teachers need. The problem? Those teachers don’t always know your products exist. I’ll show you how to automatically introduce your existing products to the world instead of hoping someone happens to stumble across them.
We’ve all left something sitting in an online shopping cart. Your customers are no different. I’ll show you how to use Shopify’s checkout-recovery tools to send timely, helpful reminders—without having to chase anyone down yourself.
Someone loved your product enough to buy it. Chances are, you’ve got something else in your shop they could use, too. I’ll show you how to set up automatic follow-up emails that introduce related resources and give customers a reason to come back for more—all while you’re elbow-deep in making dinner instead of sitting at your computer sending emails.
Turns out timing really is everything
You don’t need to constantly bombard your customers with promotions. Sometimes, all it takes is showing up with the right message when someone is already interested.
Nearly 1 in 3
clicks on automated emails led to a purchase.
Compared with approximately 1 in 11 clicks on regularly scheduled campaigns. Source: Omnisend 2026 Ecommerce Marketing Report, 2025 merchant data. Results are not guaranteed for individual sellers.
No tech degree required
I’ll show you where to click, what everything means, and how all the pieces fit together. No confusing jargon, no assumptions that you already know what you’re doing, and no hours spent trying to figure it out yourself.
I made it so easy to follow, you could hand it to your mom and officially retire as the family tech support.
One kit. Two platform-specific editions.
Shopify and Mailchimp do things a little differently. That’s why I’ve made a separate edition for each—with platform-specific screenshots, instructions, and examples that show you exactly what to do.
Just choose the platform you’re using. You only need one!
Shopify edition
For teacher-sellers who use Shopify to sell their digital products and want to build their email automations within Shopify’s tools.
Mailchimp edition
For teacher-sellers who use Mailchimp to manage subscribers and create email automations, including sellers whose products are on TpT.
You’ve got enough on your plate.
Once you’ve learned how to automate your emails, there’s still the little matter of writing them. That’s where your free 30-day Email Generator Studio trial comes in. And I’m working on Cleo, a friendly AI sidekick designed to help you make sense of the technical stuff along the way.
Learn how to set up the automation. Then get help writing the emails that go into it.
Your future AI tutorial sidekick, ready to explain confusing terms and walk you through tricky steps once launched.
ⓘ The Email Generator Studio trial is free for 30 days and automatically renews as a paid subscription unless canceled.
Stop wondering how everyone else makes email automation work. I’ll show you exactly what to set up, where to click, and how to get your emails working behind the scenes—so you can focus on the things you’d rather be doing.
Get my tutorial
